This Detox shampoo is formulated to remove impurities, buildup or any unnecessary substances from your hair. Transforming hair and scalp without using any harsh or drying chemicals. Activated Charcoal, Kaolin Clay and Oat Kernel Flour gently exfoliate to remove impurities and build-up. Hair and scalp are clean, soft, moisturized and strengthened. Mild enough to use daily. Safe for colored, straightened and chemically-treated hair.